Case Studies · Evidence
Measured results — or nothing on this page.
The whole practice runs on “evidence over opinion”, and this page is held to the same rule. A case study appears here only when a real store has real before-and-after numbers and the client has signed off on publishing them. No composites, no “illustrative examples”, no logos you can’t call.
The bar
What every case study here must contain.
A measured baseline
Where the store started, measured under its real traffic on its real templates — not a synthetic score on an empty cart. If there’s no baseline, there’s no case study.
The intervention, named
What actually changed — configuration, code, infrastructure — specific enough that another senior engineer could review the reasoning, not a vague “we optimized the platform”.
The after, measured the same way
Same pages, same conditions, same tools as the baseline. An improvement measured differently from its baseline is marketing, not measurement.
The business number, signed off
Checkout seconds are engineering; conversion and revenue are why anyone paid. Both go in, and nothing is published without the client’s sign-off — anonymized where they prefer it.
Published engagements
Why this page isn’t full yet — honestly.
SM Solutions in its current, productized form is new. The engineering behind it is 10+ years old; the fixed-price audits and builds you see on this site are not. The first engagements are being run and documented now, against the standard above.
We’d rather show you an empty page with a high bar than fill it with anonymous composites — because once you’ve read one invented “$3M fashion retailer” story, you can never trust the real ones. Write-ups land here as engagements complete and clients sign off.
In the meantime
What you can verify today, without trusting us.
The method is public even where the client work isn’t yet. Judge the thinking directly:
The full 40-point audit framework
Every checkpoint the Performance Audit measures, published in full. No email wall.
All 40 pointsHow an audit actually runs
The 5-day process, the deliverables, and what the measurement does and doesn’t touch.
See the auditThe Architecture Brief
The same judgment applied in public — one architecture teardown a month, numbers attached.
Read the BriefPerformance Audit · $1,500 flat
Be the store the first case study is about.
Every engagement starts with a measured baseline — which means every engagement can end as a case study. Whether yours is published, named, or anonymized is always your call, after you’ve seen the numbers.